Get instant access to the brand compass course customer profile module

Learn how to identify your ideal customer, pinpoint their pain points and problems, and create a detailed customer profile.

The Customer Profile Module:

Having a customer profile or customer avatar is the foundation for effective business growth and marketing.

You will get instant access to over 1-hour of video content plus two interactive assessments. You will also be able to download the customer profile worksheet to fill out for your business.

Learn how to understand your customers, what makes them tick, what they want, and what pain points or problems keep them from getting what they want. Learn how to conduct free customer research to get language you can use to reach your customers.

Get a free 45-minute consulting call with Joseph when you email him your completed Customer Profile Worksheet. (A $112.50 value)

"The Brand Compass process is one that WORKS!

Taking into account all the moving pieces that contribute to my business, Joe guided me to my new positioning. That lightshed moment was amazing. I still have so many steps ahead of me, but I know where I’m going and I’m REALLY excited about it."

Nechama Elbaz

Brand Strategist + Copywriter

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Get access to the Customer Profile module

Instant Access To The Customer Profile Module of the Brand Compass Course
Over 1-Hour Of Video Content
Two Interactive Assessments
The Customer Profile Worksheet Download
Free 45-Consulting Call With Joseph On Completion Of Worksheet
10% Of Your Purchase Will Fund Entrepreneurial Training In Kakamega, Kenya.

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30-Day Satisfaction GUARANTEE

You are fully protected by our 100% Satisfaction-Guarantee. If you get into the course and are not satisfied for any reason within 30-days, we will refund your money.

This process is one that WORKS!

I love what I do, but things were getting really stressful. Work-life balance was NOT happening and I was taking on too much work that I wasn’t enjoying. I knew I needed to sit down and figure out a process, find a new niche, and recalibrate.I do this stuff for my clients, but when I tried to do it for myself, I just got stressed out. I so needed an unbiased, external voice to guide me.Taking into account all the moving pieces that contribute to my business, Joseph guided me to my new positioning. That lightshed moment was amazing. I still have so many steps ahead of me, but I know where I’m going and I’m REALLY excited about it.The Brand Compass process is one that WORKS and Joseph presents with clarity and passion. He is extremely knowledgeable in all things marketing -- and he has a heart of gold and REALLY wants you to succeed.

Nechama Elbaz
Copywriter - Poof Creative

Joseph quickly understood my needs and provided outstanding insights that have truly paid off.

As I dove into the challenge of launching my own firm, I reached out to Joseph at the recommendation of someone I respect for help in framing my business model and building my brand identity. Joseph quickly understood my needs and provided outstanding insights that have truly paid off. His deep knowledge, clearly gained through personal experience, has been instrumental in positioning my fledgling business for success. I would recommend Joseph to anyone looking for an edge (and I have!).

Brian Greenwald
Founder - bPOZ

I now have a clear path for selling my services to the clients I want most.

“I have greatly enjoyed working with Joseph. He guided me through a deep dive into determining what services I most want to offer to whom, and why. His process led me to discover the pain point of my ideal client, and how I can solve their problem. It took work to figure everything out, but Joseph broke the journey down into bite-sized pieces, and I came away with a clear plan for the niche I want to fill. In addition, he helped me find the language to help clients recognize their problem and how I will solve it. I now have a clear path for selling my services to the clients I want most.”

Cynthia Smith

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