Create your own lead generation machine!

Imagine having leads flow steadily through your pipeline. Not the waste-your-time kind of leads. The make-you-money-while-you-sleep kind of leads. 


Generating leads on demand takes a well-oiled machine. A machine that has a lot of moving parts all working together in unison. Flip a switch and leads come to you.


To create a lead machine you first need language that sells.  Your ideal customers are out there in need of your service. You just don't know how to speak sweetly to them.

"This process is one that WORKS! 


Taking into account all the moving pieces that contribute to my business, Joe guided me to my new positioning. That lightshed moment was amazing. I still have so many steps ahead of me, but I know where I’m going and I’m REALLY excited about it." 


Start building your lead machine with the Ideal Customer Starter Pack!

The first part you need for your lead machine is an Ideal Customer Profile. You need language that draws in the perfect leads. You can't draw in the perfect leads if you don't know who they are or what they really want. 


The Ideal Customer Starter Pack will help you define your ideal customer and discover language that sells. 

Get access to the Ideal Customer Starter Pack for only:

$15

  • Customer Profile Questionnaire
  • Customer Profile Worksheet
  • Customer Profile Worksheet video guide
  • 15-minute ideal customer assessment phone call
  • check
    Finish the first step of your lead machine

7-Day money Back GUARANTEE


You are fully protected by our 100% Satisfaction-Guarantee. If you are not satisfied with the product for any reason within 7-days, we will refund your money.

Customer Profile Questionnaire


Having a customer profile or avatar is the foundational step to growing your business.


To jumpstart the process we created a customer profile questionnaire. Answering these questions will help you to start defining your ideal customer. You will use the answers from the questionnaire to fill out the Customer Profile Worksheet.

Get access to the Ideal Customer Starter Pack for only:

$15


The Customer Profile Worksheet + Video

The Customer Profile Worksheet is the foundation for everything we teach. You will get access to the Customer Profile Worksheet PDF and a video that walks you through filling it out. 

15-Minute Ideal Customer Assessment Phone Call

Once you finish the worksheet you will have a 15-minute Ideal Customer Assessment call. We will go over you Customer Profile Worksheet with you and help you understand how to use it to reach your customers.

Get access to the Ideal Customer Starter Pack for only:

$15

  • Customer Profile Questionnaire
  • Customer Profile Worksheet
  • Customer Profile Video
  • 15-minute ideal customer assessment phone call with Joseph Lewin 
  • check
    Finish the first step of your lead machine

7-Day money Back GUARANTEE


You are fully protected by our 100% Satisfaction-Guarantee. If you are not satisfied with the product for any reason within 7-days, we will refund your money.

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This process is one that WORKS!

I love what I do, but things were getting really stressful. Work-life balance was NOT happening and I was taking on too much work that I wasn’t enjoying. I knew I needed to sit down and figure out a process, find a new niche, and recalibrate.

I do this stuff for my clients, but when I tried to do it for myself, I just got stressed out. I so needed an unbiased, external voice to guide me.

Taking into account all the moving pieces that contribute to my business, Joseph guided me to my new positioning. That lightshed moment was amazing. I still have so many steps ahead of me, but I know where I’m going and I’m REALLY excited about it.

The Brand Compass process is one that WORKS and Joseph presents with clarity and passion. He is extremely knowledgeable in all things marketing -- and he has a heart of gold and REALLY wants you to succeed.

Nechama Elbaz Copywriter - Poof Creative
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Joseph quickly understood my needs and provided outstanding insights that have truly paid off.

As I dove into the challenge of launching my own firm, I reached out to Joseph at the recommendation of someone I respect for help in framing my business model and building my brand identity. Joseph quickly understood my needs and provided outstanding insights that have truly paid off. His deep knowledge, clearly gained through personal experience, has been instrumental in positioning my fledgling business for success. I would recommend Joseph to anyone looking for an edge (and I have!).

Brian Greenwald Founder - bPOZ
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I now have a clear path for selling my services to the clients I want most.

“I have greatly enjoyed working with Joseph. He guided me through a deep dive into determining what services I most want to offer to whom, and why. His process led me to discover the pain point of my ideal client, and how I can solve their problem. It took work to figure everything out, but Joseph broke the journey down into bite-sized pieces, and I came away with a clear plan for the niche I want to fill. In addition, he helped me find the language to help clients recognize their problem and how I will solve it. I now have a clear path for selling my services to the clients I want most.”

Cynthia Smith

Get access to the Ideal Customer Starter Pack for only:

$15

© The Business Identity Company, 2018

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