October 22

Test – Refine – Scale


Test - Refine - Scale

This Is Only The Beginning

Steps 1-6 lay a foundation that needs to be tested. Write down as much as you can. Test each part in the real world. Your customers, position, products, processes, purpose, and communication guide all need to be validated. The areas they are lacking need to be refined. 

The process of testing and refining is never over. However, once you have everything running smoothly you can begin to scale. If everything is in place you will be able to scale your business much faster. 


Now that you have each of the five foundations for business growth written down on paper, you can test each portion. As you learn more about your customer and how they respond to your messaging and offerings, you can make changes confidently.

Is your customer profile accurate?

Is your offering relevant?

Is your messaging invoking a response from your customers?


As you test, you will find areas you need to fix. Don't think of it as being wrong, think of it as being that much closer to being right. Every time you test and find a new way of doing things you are serving your customers better, and you are that much better at your job.

Go back to what you have written down and rewrite it armed with your new knowledge from testing.


Once you have tested and refined your process for a few months, you will start to have a well-oiled machine. You will get to the point where your tests are much more specific, and the refinements get smaller and smaller. Once you hit that point, it is time to scale.

Now you know exactly how your customers will react and you know your language is on point. Now begin to automate, delegate, and outsource your processes. You can ramp up your marketing knowing that your ideal customers will be attracted to your offer.

You will always be testing and refining, but now it is time to relax a little bit and let all the hard work you did to get here sink in. Take some of that hard earned cash you just earned from growing a profitable business and go sip a piña colada on a beach somewhere.

You've earned it!

How To Actually Get From A-Z

Now you have a basic knowledge of the 7 Proven Steps To Grow Your Business, but what do you do from here? How do you fill in the gaps and level-up your business? On your own, it is much easier said than done.

We know how hard making these 7-steps are so we made it so easy for you by creating a pre-branding, pre-growth course called the Brand Compass Course. The Brand Compass Course goes in depth into how to develop a customer profile, position your brand, productize your service, create processes, and create a clear one-page communication guide. It's all you need to start implementing the 7 proven steps to grow your business.

Are up ready to level-up your business? Sign up for the Brand Compass Course and get instant access today.

This topic and the rest of the steps in the Business Growth Guide are covered in much greater detail in the Brand Compass Course. You can access the first section of the course, which covers the customer profile, here.


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