Get out a piece of paper and make a list of your best customers. Not necessarily the ones who bring in the most revenue right now but the ones that love what you do. Your brand champions.
These are the customers that LOVE what you do. They hardly ever complain or ask you to redo work. They pay you for the work you do, and they SHARE with their friends about how your company makes their life better.
These need to be customers you actually like as well. Otherwise, you will end up with a client just like the one you wanted to fire in the previous post. Having rotten clients that drain all your energy is emotionally taxing and costly to keep them happy as well.
If your customers love you, there is usually a way to make them profitable by restructuring or repositioning your core offering. If they love you and share about you, it is easier to make a remarkable experience and less expensive to reach them.
When they share about their experience with other people your cost per acquisition goes way down.Write down what makes your best customers awesome.
What do they share in common? Why do they love you and what do you like about them?
10Tips10Days day 2 - Attracting your ideal customers.